Event Recap: Dialogues in Design
Yesterday started off being what I will forever call “the awesomely bad day.” It was full of frustration, mishaps and miscommunications. It was one of those days when I felt like I was fighting the universe. Have you had one of those? Well luckily, something magical happened… I met Martha Stewart.
Yeah I said it, Martha. And I totally called my mom and told her I met Martha!
Yesterday evening I had the opportunity to go to the Dialogues in Design event at Martha Stewart Omnimedia Headquarters, featuring Nicolette Naumann, of the tradeshow Messe Frankfurt/Ambiente and Martha Stewart. It was an evening that covered the benefits of trade shows as a means to help designers market themselves and put them on equal footing with the big companies. And for the big companies, they can meet the next big thing.

{ an instagram of martha and nicolette }
I learned a few lessons too. From Nicolette, American designers don’t do international trade shows, and FYI, the international shows want to feature more American talent. You have to think of Ambiente as more than a trade show. It’s a design experience set on a campus, where as a designer, one can meet like-minded souls and interested parties. Think Networking, Marketing and Manufacturing on a international platform.
{messe frankfurt/ambiente campus}
And from Martha, I learned the importance of understanding international markets. For example, Martha’s brand has branched out into the Japanese Market, where appliances and furnishings are made on a smaller scale. However even if the scale changes, it should not affect the brand’s integrity.
With a few ideas to think about today is already looking great compared to yesterday. Since, I am talking trade shows, I’m headed to ICFF this weekend and will recap the fun design adventures next week!














